Creative minds. Strong bodies. Smart business.

Your way, on your terms.

Who said you had to pick one thing?

I’m Michelle Allen, a writer, creative strategist, business mentor, and personal trainer-in-training. I work with people who don’t fit into neat categories: creative thinkers, business owners, and neurodivergent people who want to build something real without burning out or boxing themselves in.

I’m the Co-founder of Ironclad Creative CIC, a not-for-profit supporting writers and theatre-makers with mentoring, training and funding support. Here at Infinite Upstart, I help creatives and service providers build businesses that feel sustainable and true to who they are.

I host the Resting Biz Face podcast, where I talk about writing, visibility, body confidence and business with a clear-eyed view of what it takes to do things differently.

I'm currently qualifying as a personal trainer, bringing strength and body-based coaching into the wider work I do with creative clients. For me, building a strong creative life includes your body, your business, and your story, not just one piece at a time.

Whether we’re mapping your creative business, working on your book, or building physical strength, my approach is grounded, honest and tailored to how you actually work best.

You don’t have to pick one thing.

You just need support that meets you where you are, and helps you move forward.

Book a call to chat with me about any of my work.